PR ( public relations, also press relations / public relation / media relations) is directed at (potential) customers in a strategic, targeted manner that supports marketing and sales – but can reach all stakeholders if required and with professional PR planning. PR activities are benefit- and value-oriented. Instead of clumsy product descriptions and product PR, professional topic and media management is required today.
“With content-centered competence PR, companies and organizations, individuals and brands can assume leadership over topics. This topic leadership is not only important in the context of professional media and public relations, but can also be sales-relevant / sales-supporting by offering starting points for concrete sales activities (sales PR)”, says PR Marketing Manager and Consultant Daniel Görs, owner of the PR Marketing Consultancy Görs Communications ( https://www.goers-communications.de ).
Advertising, publicity and other classic marketing measures (“old-school marketing,” especially “push marketing” are not (any longer) successful in winning the trust of prospects, customers and stakeholders. This “courting of trust” succeeds only through professional and trustworthy public relations, press, media and public relations work.
Building trust, image and brand is very successful through public relations. Advertising, on the other hand, can also be suitable for defending market leadership.
Unlike marketing and advertising, PR aims at integrated or even integral communication. For this reason, PR has a claim to leadership in corporate communications and should be given the key role by decision-makers and managers in the communications and marketing mix.
While advertising relies on “big bangs,” public relations unfolds in a linear and continuous manner. “Just landing a PR gag” doesn’t work. PR is credible and convinces through competence. But: PR is ultimately always in the hands of the media; the editorial offices themselves decide whether texts, topics and information provided by Public Relations lead to editorial coverage (media publication) – or not. Only advertising is self-directed!
Therefore, PR needs its time to achieve the full effect (comparable to search engine optimization, SEO). This “delay in effect” is also called “PR bias” and makes PR controlling so difficult. In addition, PR clients are often dissatisfied when the PR has supposedly “not worked”. Professional PR must be practiced daily and continuously, just like SEO (but a modern PR SEO strategy that optimally combines and implements PR and SEO measures can have its full effect after six months and achieve outstanding success – in both areas, public relations and search engine optimization).
A widespread but false idea is (unfortunately still): “PR is free”. Fact is: PR is cost-efficient, especially compared to classic and expensive advertising, but there is no good PR “for free”. Resources (personnel, money, time) must always be planned for and consumed in order for public relations to be successful.
If you are interested in public relations information, PR consulting, coaching and seminars around PR, press, media and public relations, just contact the experienced PR expert Daniel Görs.
The consultancy for Public Relations (PR), SEO, content, marketing and digitalization Görs Communications (Lübeck / HanseBelt / Baltic Sea / Hamburg) ensures customer acquisition, better image, increased awareness and sales through Public Relation (PR), search engine optimization, marketing and media.
As a digital, marketing and business consultancy, as an agency and as a coach for public relations (PR), search engine optimization (SEO), marketing and digitalization, we help our customers to achieve much more with optimized communication and modern marketing: More sales, more customers, more awareness, more attention, clear positioning, clever marketing, professional PR.
We focus on what we do best: Communications, Consulting, Content and Coaching. For everything else, we draw on our experienced and resilient network of experts, which has grown over decades.
We love and live Hanseatic values. Sustainability and profitability are and remain our maxims. That is why our clients have valued us for many years as consultants, coaches and sparring partners at eye level. Especially in Hamburg and Schleswig-Holstein, but also beyond Northern Germany.
The experienced PR expert Daniel Görs teaches PR basics and enables companies and organizations, entrepreneurs and self-employed people to carry out their public relations and public relations work themselves through “do-it-yourself PR”.
Görs Communications – PR, Medien-, Presse- und Öffentlichkeitsarbeit