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DAF has extended and enhanced its airtime beginning Friday, March 1st 2013

DAF has extended its airtime and has added a new shine to its programme profile. With its new slogan, “Wissen lohnt sich” (“Knowledge pays off”), DAF will broadcast high-quality documentaries and service magazines. What’s more, DAF has extended its broadcasting time to 24/7 and has completely overhauled its design.

DAF has extended and enhanced its airtime beginning Friday, March 1st 2013

From Friday March 1st 2013, DAF, Germany”s only financial and business news channel, will be showing documentaries on subjects from science, history and technology right through to adventure and nature programmes with its slogan “Wissen lohnt sich” (“Knowledge pays off”). The new schedule will be complemented by service magazines bringing viewers news from every area of daily life. As part of its new orientation, DAF has switched to 24/7 broadcasting, which means that the channel will be able to offer its viewers a full schedule of exciting and informative programmes that will continue to be attractive even after the financial markets close.

Two pillars

The channel”s successful daytime format with news and commentaries from the world of finance will continue to be the main element of the programme grid being broadcast from the DAF studios in Kulmbach, Frankfurt and New York. The daytime grid will be extended by an hour to 7°pm. DAF´s primetime block lasts from 7 p.m. to 11 p.m. and comprises documentaries. This means that DAF will offer both excitement and leisure with entertaining and informative programmes as well as up to the minute stock market news, finance magazines and business talks.

“Viewers who are interested in finance and the stock markets will find entertaining shows on DAF as well. This way we can offer a relaxing evening after a hectic day of trading to our viewers. That is our contribution,” says Conrad Heberling, DAF”s Chairman of the Executive Board, who is responsible for redesigning the channel. Andreas Scholz, member of the DAF board, adds: “At the same time we are reinforcing our position as the only German-speaking finance and business news channel by integrating the Austrian and Swiss financial markets more strongly.”

Christine Völkel, DAF Head of Programming, says: “This investment and schedule extension guarantees that we will appeal to a wider target group. We will gain new viewers while continuing to provide our established finance-related target group of private and institutional investors with what they are looking for.”

The new content will include both in-house magazine and documentary programmes and external productions. As part of the re-orientation there are also technical changes such as significantly improved picture quality and an upgrade to the current 16:9 format.

About DAF:

DAF is available free to air via ASTRA digital as well as the large cable networks such as Unitymedia, Kabel BW, Martens and Wilhelm.Tel and the Deutsche Telekom Entertain IPTV network. The channel also has its own website: www.daf.fm. All articles and interviews can also be viewed on the free VOD platform now comprising more than 50,000 videos of 3,000 stocks.

DAF is a cooperation partner of the news channel N24, which features live reports by DAF correspondents from the stock markets in Frankfurt and New York.

DAF broadcasts live ten hours daily from its studios in Frankfurt and Kulmbach , with live reports direct from the German Stock Exchange and the New York Stock Exchange.

Press contact:
Quadriga Communication GmbH
Kent Gaertner
gaertner@quadriga-communication .de
+49-30-30308089-13

Marketing contact:
Börsenmedien AG
Thomas Eidloth
t.eidloth@boersenmedien.de
+49-9221-9051-233

About DAF:

DAF is available free to air via ASTRA digital as well as the large cable networks such as Unitymedia, Kabel BW, Martens and Wilhelm.Tel and the Deutsche Telekom Entertain IPTV network. The channel also has its own website: www.daf.fm. All articles and interviews can also be viewed on the free VOD platform now comprising more than 50,000 videos of 3,000 stocks.

DAF is a cooperation partner of the news channel N24, which features live reports by DAF correspondents from the stock markets in Frankfurt and New York.

DAF broadcasts live ten hours daily from its studios in Frankfurt and Kulmbach , with live reports direct from the German Stock Exchange and the New York Stock Exchange.

Kontakt
DAF
Thomas Eidloth
Kressenstein 15
95326 Kulmbach
+49-9221-9051-233
t.eidloth@daf.fm
http://www.daf.fm

Pressekontakt:
Quadriga Communication GmbH
Kent Gaertner
Potsdamer Platz 5
10785 Berlin
030-303080890
gaertner@quadriga-communication.de
http://www.quadriga-communication.de

Andere Pressemitteilungen zu: Allgemein

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